A blockbuster can burn through £100 million in marketing before opening weekend. For producers and financiers, cash flow in movie marketing is not a side issue. It is often the make-or-break factor that decides whether a film soars or sinks. Across the UK and US, rising ad costs, shifting audience habits, and complex distribution deals […]
The post Managing Cash Flow in Movie Marketing: Challenges and Strategies in the UK vs. US appeared first on Movie Marker.
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