As the Oscars 2024 are approaching, Aaron Kennedy Marketing conducted a survey in a broad range of audiences, and based on over 2,000 replies, we were able to assess the general public’s opinion on certain Oscars moments. We have sent out the Google Forms survey on different Facebook groups related to movies, sent them out to some Twitch streamers to share with their audience, and distributed them among our friends. Check out our analysis and key takeaways below!
Our hope is that you will find our research useful and be willing to use it in one of your upcoming articles. The findings from our survey offer a unique, pop-culture perspective that could be seamlessly incorporated into an entertaining op-ed or think piece exploring the enduring fascination with celebrity gaffes and red carpet mishaps. This data could be an excellent fit for a fun, visually-driven style feature.
"The question with the most answers had 2,125 responses ("Most shocking"), while the question with the least replies had 2,108 responses ("Worst dressed")."
Most Embarrassing Oscar Moments:
Out of the top 10 Oscar moments, over 35.40% of voters chose Will Smith slapping Chris Rock as the most embarrassing one. Second place was taken with 18.80% of the votes by Adrien Brody forcibly kissing Halle Berry after winning an Oscar. Seth McFarlane's performance of "We saw your b**bs" secured third place with 16.70% of the votes. The La La Land/Moonlight Oscar win mix-up earned 10.40% of the votes, solidifying its position in fourth place.
Top 10 Best Dressed Oscar Winners:
Among the 10 most commonly mentioned best-dressed Oscar winners, Lupita Nyong’o took the lead with 20.80% of the votes. Audrey Hepburn trailed behind with just 18.80% of the total votes. Cher's iconic appearance in Bob Mackie captured the attention of 12.50% of the voters, securing third place.
Most Shocking Oscars Moments:
The most shocking moment of the Oscars ever, as decided by the voters, was Angelina Jolie kissing her brother on the red carpet, which garnered 21.70% of the votes. Bjork laying an egg on the red carpet while dressed in the swan dress closely followed, securing second place with 19.60% of the votes. Marlon Brando's refusal to accept his Oscar win and giving a platform to a Native American activist took third place with 13% of the votes.
"Shocking" in this context isn't used only for negative events; it's generally for things that just caused a surprise and stirred a discussion.
Worst Dressed Oscar Red Carpet Looks:
In the realm of worst-dressed Oscar red carpet looks, a major win went to Whoopi Goldberg's look from 1993 with 33.30% of votes. Bjork's swan dress, sadly, took the second place with 16.70% of votes. A surprising third place went to Billie Eilish's 2022 look with 9.10% of the votes.
Worst Acceptance Speeches:
The worst acceptance speech award went to Sam Smith, who mistakenly believed they were the first gay person to win the award (while they wern't) in 2016 with a shocking 18.80% of votes. Many voters chose Sean Penn for his joke about Iraq from 2004 (16.70%). A strong third place was taken by Angelina Jolie, mentioning that she’s in love with her brother in 2000 (10.30%).
POSSIBLE TAKEAWAYS:
Here are some quotes by the person who conducted the survey, Aaron Kennedy from Aaron Kennedy Marketing (https://aaronkennedymarketing.com/). Aaron often works with entertainment clients and decided that the Oscars would be a great topic to check out. Here are some of his findings that you can share in your articles:
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Most voters/general public care more about using violence and assaulting women in a public setting than obviously embarrassing moments like reading that someone had won the award when they hadn’t.
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Classical beauty is still not forgotten, and Audrey Hepburn’s 50s look still stuns the audience to this day.
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Misunderstood artistry is perceived as almost as shocking as coming close to crossing the line of incest.
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Controversial and shocking moments tend to be more memorable and strike a chord with viewers. The top moments in categories like "Most Embarrassing Oscar Moments," "Most Shocking Oscar Moments," and "Worst Acceptance Speeches" involve incidents that were highly publicized and generated significant buzz, such as the Will Smith slap, Angelina Jolie's kiss with her brother, and Sam Smith's controversial acceptance speech.
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Fashion choices, both good and bad, play a significant role in the cultural conversation surrounding the Oscars. The data shows that iconic fashion moments, like Lupita Nyong'o's and Audrey Hepburn's acclaimed looks, as well as notorious fashion missteps, like Whoopi Goldberg's 1993 outfit and Bjork's swan dress, are widely remembered and discussed by viewers.
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There seems to be a fascination with boundary-pushing and unconventional moments at the Oscars. Incidents like Marlon Brando's refusal to accept his award and Bjork's "laying an egg" on the red carpet garnered significant attention, perhaps because they challenged traditional norms and expectations.
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While the Oscars are primarily a celebration of cinematic excellence, the public's interest extends beyond the awards themselves. The data suggests that viewers are equally, if not more, captivated by the spectacle, glamour, and occasional controversies that surround the event.
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The data highlights the enduring impact of specific moments and individuals on the collective cultural memory. Certain incidents, like the Will Smith slap and Angelina Jolie's kiss with her brother, have become ingrained in popular culture, transcending the awards ceremony itself and becoming part of broader cultural narratives.
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The survey results reveal an intriguing fascination with sibling dynamics at the Oscars. Angelina Jolie's infamous lip-lock with her brother on the red carpet tops the list of most shocking moments, while her equally eyebrow-raising acceptance speech declaration of love for her brother secures a spot among the worst speeches.
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From Adrien Brody's forcible kiss on Halle Berry to Angelina Jolie's sibling smooch, the survey results suggest a peculiar public fascination with controversial on-stage and red carpet kisses, perhaps reflecting our collective voyeuristic tendencies.
Audiences dislike when celebrities talk about matters they do not have proper knowledge about.
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