3 Reasons Why Modern Filmmakers Prefer Instagram to Other Social Media Platforms
by Josh Mathew
Instagram, the image-sharing social app has taken content to another level and no other industry reaped its benefits more than the creative discipline. Filmmakers use their professional expertise and make films for the audience to see on the big screen and therefore, filmmakers can make the most out of Instagram creatives for their branding.
Before the advent of social media, filmmaking depended much on word-of-mouth advertising. To be candid, only the renowned film directors made their mark in the entertainment industry, but the less known cinematographers had a tough time proving their mettle even if they were talented. That is why Instagram is the best social platform to promote your movies using stunning photos and videos.
According to an article published in Huffington Post, for garnering more views on Instagram photos, you need to click good pictures, getting the best angle on the subject so that more people show interest in viewing your movie shots and clippings.
When you are part of the filmmaking fraternity, you must be active on Instagram. Here is why:
1. Build a stunning digital portfolio
Gone are those days when filmmakers solely relied on their websites. Today, movie directors, especially those on social media choose Instagram compared to other platforms. Though professionals in the film industry have web pages with reels, those are gradually fading out in favor of Instagram, where other moviemakers are already using. This way, you have your digital portfolio in one social app for your audience to see.
When it comes to Instagram’s design, it is impeccable for customizing into your movie portfolio. Now you can share new work as and when you complete the shoot. All you need to do is space out the Instagram posts, integrate a uniform color scheme, as well as create a layout to make your digital portfolio pop. When your Instagram account is accessible to the people, potential producers and collaborators will check out your creative work on Instagram they know of very well.
2. Create your brand on Instagram
If you would like to make your audience know about your creativity, Instagram is your best bet. What content you share shows what you want your followers to see when it comes to filmmaking. It could be anything the equipment you use, the completed video, or for that matter, or simply a behind-the-scene shot of your upcoming film.
No matter what you share, Instagram is that platform that has allowed movie directors to highlight their skills for branding. These days, branding is quintessential before the release of any Hollywood movie. It also helps you to buy Instagram comments about your new film from your audience.
Your Instagram feed lets you highlight your aesthetic sense, thus representing your creativity in front of the film community. Prospective clients will check out your portfolio on Instagram before they decide to work on a movie project or leverage the platform as an essential factor to collaborate with you in the days to come. Therefore, create photos and videos related to filmmaking so that people consume the content they like to see.
3. Reach out to other film directors
Filmmaking is not possible without proper networking with other moviemakers in the entertainment industry. This fact is not to change no matter how advanced social media has become these days. Then, the visually rich social app Instagram has made it possible to connect you with other creative filmmakers easily than ever.
When peers in the industry view a clipping of your blockbuster movie, they will like the post or comment on it. If you see that another filmmaker is using some advanced gear for his next shoot, you can send a direct message or comment on the post. Instagram has all the networking tools to help you reach out to other creative filmmakers whom you consider as role models for their outstanding work.
Instagram is the best platform to build networking and collaborate with other filmmakers. Did you know that Stept Studios, a Los Angeles-based production house did discover half of the people they work with by networking with other filmmakers, camera assistants, as well as others right on Instagram?
Again, a local production house in Austin, Bring Light and Sound, makes the most out of Instagram to connect with cinematographers locally and works with them for movie projects. If you are hiring crews immediately using Instagram, some others may like your digital portfolio and evince interest in collaborating with you. The better your branding is, the greater the possibility that a producer or client may work with you.
Networking with other directors, camera professionals, and cinematographers through Instagram will help you grow your network and make your job a tad easier.
Conclusion
Now that you know about the benefits of using Instagram for filmmaking, make the most out of this social media platform to highlight your work, grow your network, and collaborate with other creative professionals in the film industry.
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